1. Introduction

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ELK Partners (“we”, “us”, “our”) is committed to protecting and respecting your privacy.

This Privacy Policy explains how we collect, use, and protect your personal data when you visit our website, interact with us, or use our services, in accordance with the UK General Data Protection Regulation and the Data Protection Act 2018.

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2. Information We Collect

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We may collect and process the following data:

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• Personal Identification Information
  Name, email address, phone number, and business details provided via forms or direct contact.

• Technical Data
  IP address, browser type, device information, and usage data through cookies and analytics tools.

• Communication Data
  Information you provide when contacting us, including messages, enquiries, or feedback.

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3. How We Use Your Information

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We use your data to:

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• Respond to enquiries and provide requested services

• Communicate with you regarding projects or services

• Improve our website, services, and user experience

• Send marketing communications (only where consent has been given)

• Comply with legal and regulatory obligations

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4. Legal Basis for Processing

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We process personal data under the following lawful bases:

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• Consent – where you have opted in to communications

• Contract – where processing is necessary to deliver services

• Legitimate Interests – to improve services and grow our business

• Legal Obligation – where required by law

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5. Data Sharing

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We do not sell your personal data.

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We may share your data with:

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• Trusted service providers (e.g. hosting, analytics, CRM tools)

• Professional advisers (e.g. legal or accounting)

• Authorities if required by law

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All third parties are required to respect the security of your data.

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6. Data Storage & Security

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We take appropriate security measures to protect your data, including:

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• Secure hosting environments

• Encrypted communications where applicable

• Restricted access to personal data

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We retain personal data only for as long as necessary for the purposes it was collected.

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7. Your Rights

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Under UK data protection law, you have the right to:

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• Access your personal data

• Request correction of inaccurate data

• Request deletion of your data

• Object to or restrict processing

• Withdraw consent at any time

• Lodge a complaint with the Information Commissioner's Office (ICO)

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8. Cookies

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Our website may use cookies and tracking technologies to improve user experience and analyse website performance.

You can control or disable cookies through your browser settings.

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9. Third-Party Links

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Our website may contain links to third-party websites. We are not responsible for their privacy practices or content.

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10. Changes to This Policy

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We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised effective date.

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11. Contact Us

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If you have any questions about this Privacy Policy or your data, please contact:

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ELK Partners
Email: contact@elkpartners.co.uk
Location: United Kingdom